In the fast-paced world of digital and SaaS products, product-led growth (PLG) has emerged as a powerful strategy to drive customer acquisition, retention, and expansion. (You may have heard of such PLG-focused products as Slack or Zoom or Canva or Hubspot.) For many SaaS companies, adopting a PLG approach is transformative.
Remember, it all starts and ends with an awesome PRODUCT – one that solves a valuable problem for a specific audience in an easy-to-use and efficient manner – but that’s just the start. Read on to discover other components of a successful PLG strategy!
Continue reading “Driving Growth with a Product-Led Strategy”
Melissa Borza 